Discuss the 4Ps of marketing, establishing and focusing on the ones most relevant to your project

 



In this blog I will discussing about the 4Ps of marketing. The 4Ps of marketing are: 
  1. Product
  2. Place
  3. Promotion
  4. Price
 
Product:
-Products are the items that will are being offered to the consumers. 
-Products do not have to be a physical object.

Place:
-Place is where the product is being sold.
-Choosing a good place will popularize the business as it is really important to pick the time and place where customers are available.

Promotion:
-Promotion means the advertisements being made for the product to appeal the target market.
-Promotion is about the information regarding the product.

Price:
-Price is the cost the consumers have to give in order to purchase the product. 
-Many businesses try to reduce the price of the to increase the rating and purchases of the products.

The 4Ps of marketing that are relevant to my project:

For my website, I will be focusing on product and price. I want to try to make both my product and price appealing to the target market. However, promotion can be beneficial to make my project known to people. In conclusion, product, price, and promotion are the ones I will be focusing on. 

Examples of which of the 4Ps these websites are focusing on:

-White Fox Boutique

This website seems to focus on both promotion and product. They have a variety of advertisement for their product. However, the prices might be troublesome to some of the customers.



-ZARA

Zara has many branches all over the world, which means that they focus on place. In addition, the quality of their clothes has been praised by many people. Furthermore, they seem to focus on both place and product. 




Reference List:
Maibach, E.W., 2003. Explicating social marketing: what is it, and what isn't it? . Social Marketing Quarterly, 8(4), pp.7-13. Available at: Explicating Social Marketing: What is it, and What isn't It? (sagepub.com)
[Last Accessed 15 February 2023] 

Zara. Available at: Search engine | ZARA United Kingdom [Last Accessed 15 February 2023]

White Fox Boutique. Available at: Activewear | Women's Sportswear | White Fox Boutique [Last Accessed 15 February 2023]





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