What is SEO and how is SEO used?

__________________SEO___________________


Introduction:
Hello, in todays blog we are going to explore the meaning of SEO. And how can SEO be used.




Advertising your business on social media can be helpful in growing your website. However, there are ways to advertise not only your product but also your website on the internet. This is called SEO (search engine optimization). SEO could be considered a tool to help bloom your website. Furthermore, SEO affects the results that can be seen on the page of the search engine. It can be said that there are two ways to advertise your website. Firstly, by paying, you can pay for placements on the first page when your topic is being searched. Secondly, using SEO to help you understand how your page is being viewed by search engine software. Also, according to this journal (Bhandari, R.S. and Bansal, A., 2018. Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), pp.23-36.), “Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition, product price, product information, brand image, brand awareness, consumer online behaviour, and user reviews are a few of them”. In conclusion, SEO is a smart way to advertise your work.






Reference list:

Lewandowski, D., Sünkler, S. and Yagci, N., 2021, June. The influence of search engine optimization on Google's results: A multi-dimensional approach for detecting SEO. In 13th ACM Web Science Conference 2021 (pp. 12-20).


 Xing, B. and Lin, Z., 2006, August. The impact of search engine optimization on online advertising market. In Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet (pp. 519-529). Available at: Impact of Search Engine Optimization as a Marketing Tool - Ravneet Singh Bhandari, Ajay Bansal, 2018 (sagepub.com)  [Last Accessed 22 January 2023]


Bhandari, R.S. and Bansal, A., 2018. Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), pp.23-36. Available at: https://doi.org/10.1177/22786821177540   
[Last Accessed 22 January 2023]16

Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research. Available at: https://doi.org/10.1108/10662240710730470 [Last Accessed 22 January 2023]

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